Niche publications often reach audiences who are the most sought after, but most difficult to reach for an advertiser. They are read by trend-setters both within the subject area of the magazine and within their demographic – this is the underground audience that knows what is up-and-coming and truly influences the broader consumer groups. Finding your way to that niche publication for placing adverts poses real challenges to advertisers. Furthermore, advertising to a multitude of small publications is a research and administrative nightmare. Then of course they also have to accept your advertising.

Publisha is developing a unique way for advertisers to finally reach those highly desired, niche markets and their valuable reader base.

In the current launch version of Publisha, publishers are able to source and create their own advertising campaigns using one easy interface, hence giving advertisers access to these sought after readers using the Publisha system across all platforms.

However, we are busy further advancing this service to provide an aggregated advertising serving platform that allows advertisers to be matched with specific niche publications. Advertisers simply specify the required demographic and page impressions, and we’ll place the advert across a multitude of appropriate niche publications throughout the Publisha network.

Publisha will manage this process on behalf of advertisers and publishers; ensuring highly appropriate content is placed where it will be seen by the most relevant readers.

For publishers, we will take the pain away from finding advertisers and hence increasing their revenue potential. For advertisers, we will do the searching, vetting and managing for you. We have instant access to our vast pool of Publisha magazine readers eager for targeted content.

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