Business at Oxford is the official magazine of the Said Business School, University of Oxford.

The editor of the existing print magazine wanted a way to communicate news and features to former students in a manner than complemented the print magazine. By putting articles on the web and Facebook, and having an iPhone and iPad app, readers can stay in touch with the business school much more often than with the print magazine.

Encouraging sharing of articles on Facebook and Twitter has led to a dramatic growth in readership.